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The Sawyer Edit
Content creation & social media management for hospitality brands in London.
View my work →
Content creation & social media management for hospitality brands in London.
View my work →Content that gets a venue booked out, a product noticed, and a feed worth following.
Growth figures shown are organic. Paid campaigns are run in collaboration with a paid media agency.
Currently working with AMANO Group, a hotel chain with a rooftop bar overlooking London. Past work spans a modern French restaurant chain and a group of three very different London pubs - each with its own crowd, its own rhythm, and its own story to film.
Every project starts on location: real venues, real teams, real product. The focus is always the same - impactful content, storytelling that lands, and consistency that keeps a brand showing up in the feed, not just interrupting it.
Before the reels and rooftop bars, there was an actual bar. I cut my teeth managing bars across the French Riviera and the Alps - Saint-Tropez, Courchevel, then Deauville in Normandy - before heading behind the bar on a five-star cruise ship and later in Melbourne, Australia. Back in London, hospitality management at Aubaine Mayfair turned into a move behind the camera: two years leading social media and events for Aubaine, and now social media & marketing manager at AMANO Covent Garden. Fourteen years, four countries, one throughline - understanding what makes people show up, stay a while, and come back.
One active client right now - plus recent work across restaurants and pubs.
A brand's feed should feel like a place worth following - not an ad interrupting someone's day. That's the whole job.
Two things, done properly, rather than ten things done half-heartedly.
Reels, brand films and short-form video shot on location - real venues, real product, real staff. Cut fast, formatted for the feed, and built to actually get watched to the end.
Full community management and posting strategy - planning, scheduling, replying, and keeping a consistent voice across every channel so growth compounds instead of resetting every month.
Simple process, built for venues and brands that don't have time to spare.
Social media management and content creation for hotels, restaurants and pubs across London - let's talk about growing your community.
thesawyeredit@gmail.com ↗
